Our Values

1. Every feature is a complication.

   In the mechanical watch world, additional features beyond the simple display of hours and minutes are referred to as "complications." We think software features should be considered in the same vein. A feature complicates the software for the end user, the engineers, and the designers. Each feature adds weight to the software causing modifications to become less agile.

2. The best form of marketing is to build it in.

   The world is noisy and traditional advertising is growing increasingly irrelevant. In order to reach customers, a small company like Moonbase can only succeed by building remarkable products. The products should always invoke an emotional response from our customers.

3. Always be tinkering.

   The experts are not always right. It is impossible to predict a product's viability ahead of time. We need to minimize the cost of experimentation in order maximize our attempts at making successful products.

4. Make sure our voice is always present.

   As a company grows in size, the original voice is often lost. We must ensure ours stays in place and is carried proudly throughout our products, designs, and copy.

5. Just enough business, but no more.

   Every aspect of our business should remain simple. The way we make money or how we acquire customers should always be simple to explain. Any contract that complicates the business will be avoided.